Ezahlady: Hello Tebogo. Thank you very much for this interview. Something Sweet By The Gypsiie Fairy™ is quite an interesting name. Please tell the Ezahlady readers about your company.
Tebogo: Hello Ezahlady. First i’d like to congratulate you on your blog. I follow it and I think you are doing an amazing job!
Sweet Tooth is the name of my Facebook page for my newly established business called Something Sweet By The Gypsiie Fairy™
Ezahlady: You are all about confectionery. What sort of products do you bake?
Tebogo: Yes i am all about confectionery. I have a variety of baked goods which are categorized as follows:
“My Yummy Obsession” – inspired by Thembile Legwaila. These are the softest cupcakes/muffins you’ve ever tasted! The cupcakes come in Red Velvet, Vanilla Mint and Chocolate Butter-cream.
“Irresistible Heaven Bites” – are a man’s favourite! Tantalise your taste buds with Double Fudge Brownies, Strawberry Shortcake and many more.
“Cookie Jar’s Best” – essentials in your cookie jar! Care for some Chocolate Chip Cookies? There is more where those come from, including ginger snaps and many other goodies.
I also bake cakes and all baking is done from scratch, without any pre-mixed ingredients.
Ezahlady: Sounds delicious! You are still an undergraduate student. Care to tell us what you are studying?
Tebogo: Yes I am currently an Undergraduate student at the University of Botswana, reading for a Bachelor of Arts Degree in Political Science & Public Administration.
Ezhalady: That is quite a contrast from your entrepreneurial idea. How do you think that what you are reading for will contribute to the success of your brand?
Tebogo: I believe that what I am reading for will help the success of my brand through the communication and public speaking skills I am currently learning and through networking. My father who is a diplomat, (what I aspire to become) and his colleagues love sweet goods with their tea. Imagine me helping to heal nations and bringing closer bonds with my baked goods!
Ezahlady: I can imagine! Do you have an office?
Tebogo: Currently the office for Something Sweet by the Gypsiie Fairy™ is my home which is in Gaborone West Phase 2. Since this business is fairly new, I decided to take baby steps and begin in the comfort of my home.
Ezahlady: Where do you see your business in the next 5 years?
Tebogo: In 5 years I see Something Sweet by the Gypsiie Fairy™ operating with its own bakery and progressing successfully.
Ezahlady: Many people try to bake – to their dismay! More cakes flop than spring. What are the most essential things people should know when attempting to bake a cake or muffins?
Tebogo: I am glad you asked this because it is very true, there are key ingredients that many bakers must be aware of:
There is the 4 parts of the Cookie; Cookie Strength, Cookie Texture, Cookie Height and Cookie Taste. They are all greatly influenced by the ingredients you use and even the different types of just one ingredient!
–Flour – All purpose flour is most often used in cookie recipes. Bread Flour will create a chewier cookie while replacing just a few table spoons of All-Purpose flour with cake flower will produce a more tender cookie
–Butter provides a medium “spread” and the best flavor. Butter helps cookies maintain their flavor, unless written otherwise use unsalted butter. To help the cookie made with butter to not spread too much freeze the dough before baking.
Cookies will be quite soft and not retain shape well if you use Vegetable Oil.
–Shortening (Crisco) creates a puffier more cake like cookie. Cookies made with stick margarine will be flat.
–White Sugar; creates a crisper cookie because it does not attract much moisture from the environment. To prevent cookies from cracking around the edges, use a superfine sugar.
–Brown Sugar; cookies made with brown sugar will be more soft and chewy. Brown sugar will keep your cookies chewy longer
–Baking Soda – when using baking soda it must be combined with an acid ( milk, chocolate, honey) to produce the reaction that will make your cookie rise. The reaction begins immediately upon mixing the ingredients so you need to bake recipes which call for baking soda immediately or else they will fall flat.
–Baking Powder; only needs moisture to be activated. Baking powder contains both an acid and a base and has no real affect on taste.
–Cocoa – this ingredient can be added to any basic cookie/cake/muffin recipe to make a chocolate cookie/cake/muffin.
Remember when using any extract (e.g Vanilla essence) or flavoring, a little bit goes a LONG WAY!
Ezahlady: If you could spend a day at any confectionery shop in the world, which would it be?
Tebogo: Definitely Something Sweet by the Gypsiie Fairy™ !! I already envision how prosperous it shall be and how my baked goods while be known throughout the whole city!
Ezahlady: It is always good to believe in yourself. Could you tell the Ezahlady readers how much you charge for a tray of 6 cupcakes?
Tebogo: A tray of “My Yummy Obsession” cupcakes are at a value of P24.
Ezahlady: Do you think that Batswana women are good entrepreneurs and please give reasons to substantiate your answer?
Tebogo: I have not met a lot of female entrepreneurs in Botswana but I believe women can be excel in business because they have the drive, concentration and that 6th sense that ALWAYS provides us with knowledge.
Ezahlady: So besides the sweet delicacies, what is Tebogo all about?
Tebogo: Tebogo is a young lady with dreams that are going to be fulfilled. Eclectic taste in music and fashion, a shoe and neon color addict. I enjoy spending time out with friends, cycling, yoga and my new found addiction are the CNN and BBC news channels. I try to be the best I can everyday and I wear a smile on my face despite the sorrows that are felt within.
Ezahlady: You are an inspiration to many young women. How can we get a hold of you, should we want to purchase an order?
Tebogo: If you would like to place an order you may contact me on my Facebook page Sweet Tooth or on my personal page www.facebook.com/outlule my mobile is +267 76121936 and my email address is email@example.com
Ezahlady: Any favourite quotations:
Tebogo: You are what you eat; so eat Something Sweet by the Gypsiie Fairy™!
Thank you very much for your time.