Read Your Audience

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I came across something interesting that i’d like to share with you. I was listening to the late Jim Rohn, a life coach and succesful businessman. He was talking about how to read your prospect’s or audience’s body language, so that you can be more effective at delivering your speech and to understand their needs. Remember, a prospect is not as interested in what you have to offer than what you can do for them. They are looking for a SOLUTION. So, if you want to improve your growth, here are a few things to consider:

  1. How would you talk to a child? Would you use complex sentences or words that they understand at their level? Also, would you change your tone to come down to their level or speak to them as you would an executive of Coca Cola?
  2. When talking to a prospect or an audience, note the effect you are having on them at that given moment. If what you are saying does not make sense to them do not carry on. Rather, think of how you can communicate to them what you want to say in simpler terms.
  3. Stop going through your notes and engage with your audience. Should you slow down, should you speed up? Read what is happening to your audience.
  4. Read what you SEE. If you are a sales person and the customer is frowning and folding his arms, that person is probably going to need more skill to convince. Make that person a little more comfortable, try to change the situation.
  5. Read what you hear. LISTEN twice as much as you talk so that you can know HOW to proceed.
  6. Pick up the EMOTIONAL signals – are you coming on too strong? Should you be easier?

This is an art and it takes a lot of practice, but it also takes personal development on your side. Over the past two years I have written a lot of material that can help you in different areas of your life so go through old posts and I will be happy to help you more on your journey to success! Also if you enjoyed this article and what more self-development material, sign up to receive these posts into inbox as soon as they are posted!

Until next time.. be blessed.

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